Despite the fact that Geek culture has been in the mainstream for nearly a decade, it was only recently that I discovered Geek-inspired makeup. Maybe this is due to the fact that I didn’t like makeup all the much until around two years ago, but it was still strange that I had never heard of it. I’ve been to cons, I’ve involved myself in many fandoms, how did I not hear about it?
Well, this is excluding the main-stream geek culture collections. Of course I’ve seen Star Wars themed lines, and also Hunger Games collections from Cover Girl and L’Oreal. And of course I’ve seen the Disney-inspired makeup. But I had never seen stores purely devoted to producing Geek-inspired makeup.
I had only discovered the makeup by chance, stumbling upon Shiro Cosmetics as I was looking for cruelty-free makeup. Looking into their site, I found they had a series of collections based off of popular media and memes, having collections centered around Game of Thrones, Into the Unknown, and Avengers, particularly eye shadows. They have cute little drawings that they come with on top, and lots of funny designs. And the reviews seem to like them.
The discovery of this site led me to start looking around for other Geeky makeup, and I was able to find quite a bit of collections. I found Geek Chic, Espionage Cosmetics, Nerdastic, and Black Pheonix Alchemy Lab, all of which had many items based around pop culture. It was astonishing, especially with the fact that the most of the colors looked so pretty. And most of them were cruelty-free.
The makeup usually has fun names, with fun designs, although if you’re looking for eyeshadow, don’t expect to many pressed palettes. Most of them are loose powder, with a few pressed palettes, which can be a little off-putting for some.
Geek-inspired makeup really started blowing up around 2015, as bigger companies began pushing out lines for the new Star Wars (Force Awakens), inadvertently boosting smaller makeup companies that based their whole existence around Geek culture. While still being considered “underground” and definitely “artisan”, Geek makeup has found its place and audience, and will only continue to grow as more people discover them.